At Pressman, media relations strategy is at the core of every programme and we have the uncanny ability to build a good story. We educate the media on our clients' business, plans and products.
We get the media on their side to validate their strategy, products and services.

We encourage clients to incorporate a variety of media to reach their target audience, through preparation of news releases, advisories, press kits, information materials, press conferences, one-on-one meetings, features, articles, seminars and media events to maximise the development and transmission of targeted messages. We lay strong emphasis on feature articles that quickly establish a client's credibility and greatly enhance future media and marketing efforts.

We know how to transform ideas and information into ‘stories' of interest to the media. Render such ‘stories' for maximum attention and impact, and package them in prescribed formats. And, finally, target precisely the right individuals and functions within media organisations. We have skills in choosing the most effective channels, from a knowledge base that includes not just mainline national media but also specialised and local ones.

We have vast experience in handling complex media situations in positive circumstances as well as in times of crisis and have built an outstanding reputation for excelling at the toughest part of PR: getting ink for our clients.