|
 |
An organization’s reputation
was once considered to be impossible to quantify.
The theory continued that if it can’t
be measured, then it can’t be managed,
and if it can’t be managed, then why
invest in it? These days a more enlightened
view prevails.
When a company’s reputation slips, it
can do so dramatically that sometimes household
names free fall, deterring investors and customers
alike. It follows that a corporate reputation
is a most valuable asset, which needs to be
protected and nurtured. |
| » |
|
